How many of us buy a product, be it a hair dryer, a new scuba mask, or an electric toothbrush, without reading a review? Not many. An awful lot of online and offline purchases are made only after a good deal of research into the product has been made. From manufacturer reviews to bloggers' insights, it's all there and readily available. So there is definitely an interest in reading good product reviews. So, if this is something you want to do, then read on. We'll take a look at what makes a good product review and discuss some top tips in becoming an expert review writer.
A good review, by which I mean an unbiased one, is not designed to promote a particular product to increase sales or awareness. It should be unbiased. If not, then it really won't be telling you the whole story. A good review should cover the main reasons why people are reading your review, what are they trying to find out?
This is pretty obvious really. But you'd be amazed how many very legitimate product reviews are written by people who have never so much as seen the product in question. You cannot in all honesty write a decent and meaningful product review unless you've at least tried the product in question out.
So how do you get your hands on the products to review (without actually buying them!)? There are a number of different approaches here. The easiest way is to ask the product owner (manufacturer) if they would be willing to send you a product so that you can review it. Often the manufacturer will be keen as, if they're confident of the quality of their product and your website has enough hits, they will want the free advertising.
If this doesn't work then you need to go down the affiliate route. This means that you sign up as an affiliate and can then purchase the product for up to 90% off the retail price (the exact amount will depend on the affiliate commission you will earn). The only issue with affiliate reviews is frankly human nature. Most of us are just nice people. And I know from experience, that I don't enjoy writing negative reviews. If I come across a product that isn't up to much, there is a tendency not to review it. However, if I have to because it is an affiliate product of mine, and I need to review it be warned: Do not give a dishonest review. In the long run this will harm your brand and your integrity.
So what exactly needs to be included in your review? There are probably 4 main areas that should be covered in any product review.
Of course, depending on what you are reviewing there may well be other important points to cover. We've included this below. In all reviews though, it is fair to say that the four items above are a must.
Whether or not any of the "other" factors are important, will depend very much on what type of product you're reviewing. But here are a cover of options to consider which are relevant to many product reviews:
Remember, people are reading your review because they want your opinion of the product. They don't want you to simply rehash the sales blurb from the packaging and make up a couple of cons. Say what you think from your experience actually using the product. Is the product worth buying? Don't be afraid to speak your mind, if you love it, say that. If you hate it, say that. People want to know what you think, so tell them.